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SaaSSEOPPC
Scaling SaaS ARR from $1M to $5M in 14 Months
TechFlow SaaS•Inbound Leads: +400%
The Challenge
TechFlow had a superior product but was losing market share to competitors with bigger ad budgets. Their CPA was too high ($350+) and organic traffic was stagnant.
The Solution
We implemented a 'content-led' paid strategy. Instead of driving cold traffic to demos, we drove them to high-value lead magnets (whitepapers, calculators) via LinkedIn Ads. Simultaneously, we rebuilt their blog architecture to capture bottom-of-funnel search terms.
The Results
- Reduced CPA from $350 to $85 within 90 days.
- Organic traffic grew by 210% year-over-year.
- Pipeline value increased by $4M.