The Ultimate Guide to SEO in 2026
Search Engine Optimization (SEO) used to be about keywords and backlinks. Today, it's about entity authority and user intent. With the rise of AI-generated answers directly in search results, getting clicks is harder than ever.
The Death of "10 Blue Links"
Google's AI Overviews (SGE) now push organic results further down the page. If your content merely summarizes existing information, an AI can do it better—and Google will show the AI's version, not yours.
How to Survive
- Experience First (E-E-A-T): AI cannot replicate personal experience. Use "I", "we", and case studies.
- Original Data: Publish proprietary research, surveys, or data analysis.
- Video Content: YouTube videos are often prioritized over text in AI snapshots.
Optimizing for LLMs (GEO)
Generative Engine Optimization (GEO) is the new frontier. You need to structure your content so that Large Language Models (LLMs) cite you as a source.
"To be cited by an AI, you must be the primary source of truth."
Conclusion
SEO isn't dead; it's just more elite. Mediocre content is worthless. Great content is more valuable than ever.