Scaling Meta Ads Effectively

The days of simply launching a broad audience ad and watching the sales roll in are over. Privacy changes (iOS 14+) have blinded the pixel.

The Solution: Conversions API (CAPI)

Server-side tracking is non-negotiable. By sending data directly from your server to Meta, you bypass browser blockers.

Creative is the New Targeting

Since targeting options have been reduced, your creative does the targeting.

• Hook: Stop the scroll in 3 seconds.
• Story: Agitate the problem.
• Offer: Present the solution clearly.

Testing Framework: 3:2:2

Use the 3:2:2 method: 3 Creatives, 2 Primary Texts, 2 Headlines. Let the algorithm find the winner.