Stop Wasting Your Ad Budget

Google Ads is a money printing machine if used correctly, and a money pit if not.

1. Using Broad Match Without Negatives

Broad match helps you scale, but without a robust negative keyword list, you'll pay for irrelevant clicks.

2. Sending Traffic to Home Page

Never send paid traffic to your homepage. It has too many distractions. Send them to a dedicated landing page with ONE goal (e.g., "Book a Call").

3. Ignoring Quality Score

Low Quality Score = Higher Cost Per Click. Improve your ad relevance and landing page experience to pay less than your competitors.

4. Not tracking Conversions

If you aren't tracking form fills or calls as conversions, you are flying blind.

5. Set and Forget

PPC requires weekly maintenance. Search terms change, competitors change, and bids fluctuate.